By Jeff King
A refugee crisis in Syria. Oil diving to $20 a barrel. Jon Hamm finally winning an Emmy. Cash for Gold. Kanye for President.
On any given day, your fans are bombarded by thousands of bits of information. The rise of smartphones as our major source of news and entertainment has dramatically transformed the speed and volume of data. Humans, not just companies, are now in the mega-data world.
And why does this matter? Because as a songwriters, composers or music publishers, this is the environment in which you’re operating. Want to get a crowd to the local bar to hear your songs? Easy, just jump onto social media and you’re done.
But not so fast; everyone else has done that already.
So you have to differentiate yourself and your medium, whether word of mouth, social media, posters, flyers, you name it. And however you differentiate yourself, be consistent.
A career in music truly is a contact sport. Stick to making high volumes of contacts. Take those interviews. Ask about articles. Get your brand out there.
And don’t forget, having some talent certainly doesn’t hurt.