Author Archives: Terry McBride

About Terry McBride

Terry McBride is the CEO and co- founder of the Nettwerk Music Group, which includes Nettwerk Productions (Canada’s largest independent record label), Nettwerk Management (artist and producer management), Nettwerk One (music publishing), and Artwerks (graphic and fashion design). Founded in McBride's apartment in 1984, Nettwerk now has corporate offices in Vancouver, Boston, Los Angeles, New York, Hamburg and London. Nettwerk has sold more than 160 million albums worldwide, with such renowned artists as Avril Lavigne, Coldplay, fun., Passenger and Sarah McLachlan. McBride has spoken at dozens of international conferences about social marketing, digital branding, intellectual property rights and the future of music consumption. In 2008, he co-authored a paper entitled Meet the Millennials that became a marketing template for musicians in the digital space. A yoga enthusiast, McBride co-launched a chain of wellness centers called YYoga. It's McBride's vision for YYoga Studios to evolve into social third spaces, focusing on health and wellness for the body, mind, spirit and the community. McBride’s latest endeavor combines his two principal passions in the re-launch of Nutone Music, encompassing music from the realm of devotional chant, world beat and beyond. In 2003, McBride received the Walt Grealis Special Achievement Award, recognizing an outstanding individual who has contributed to the growth and advancement of the Canadian music industry. Terry has also twice been awarded the Pollstar Industry Award for Personal Manager of the year for his work with Sarah McLachlan (1997) and Avril Lavigne / Coldplay (2002).

Streaming requires new business model for record companies